Facebook introduces its own email address "@facebook.com".
Not just a normal email, Facebook also combines all different messages (SMS from phone, email, facebook chat) into just one "seam-less" conversation box. Plus, it also adds many useful features, such as filtering "friend-only" emails, blocking senders, etc.
See the video for more details
Some screenshots here : http://mashable.com/2010/11/15/facebook-messages-walkthrough-pics/
Lastly, here is the link for applying : http://www.facebook.com/about/messages/
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